With virtually every phone now equipped with a GPS, and users comfortable sharing their location, here's two innovative ways to use geo-fences at events.

B2B companies are struggling to tap into the full potential of social media platforms, one answer is to employ the hub-and-spoke model.

Crafting a viral video is part science, part art. Those who are interested in taking a stab at it should adhere to these five principles.

Facebook’s much-awaited 15-second video ads appear closer to reality, and word is that they’re going to cost advertisers a pretty penny.

If you’re not moving forward, you’re already falling behind. That mantra holds plenty of weight for marketers, who are constantly summoned to learn the ropes of the latest “killer” tactics and strategies. These days, content marketing has the spotlight, and rightfully so. It’s essential for any marketer looking for a way to generate and nurture…

A revamped mobile website has helped Deb Shop giver mobile shoppers a better experience, allowing them to navigate more easily through over 30,000 SKUs.

OpenTable, which says it seats more than 12 million diners per month at about 28,000 restaurants, is testing an mobile payment process that will let diners pay for a meal by using the company’s app. Matthew Roberts, CEO of OpenTable, says in an interview with The New York Times that the company won’t be taking…

We’ve known about it since December, but Facebook appears closer to unveiling 15-second video ads on its site. Bloomberg, citing “two people familiar with the matter,” is now reporting that these TV-style commercials will cost as much as $2.5 million a day to reach the social network’s 1.15 billion monthly active users. On Facebook’s second-quarter…