Create a B2B Social Media Plan
Think you don’t need a B2B social media plan? Think again, says Wendy Marx, president of Marx Communications.
81% of B2B Marketing and Sales Executives Say CRM Systems Don’t Help Close Bigger Deals
According to the findings of a recent survey conducted by Corporate Visions Inc., B2B sales and marketing executives don’t seem to think that customer relationship management (CRM) systems are helpful when it comes to closing higher-margin deals. The survey of more than 800 respondents in the U.S. finds that 81 percent of marketers and salespeople…
Engaging Audiences With Customer Experience Apps
A few years back, Nike’s Digital Sport division’s first release was Nike+, a running customer experience app co-developed with Apple.
Proving Once and for All: B2B Marketers Still Need to Use Both Sides of Their Brain
By Micky Long, vice president and practice director of lead nurturing, Arketi Group Have the marketing automation and business intelligence tools available to today's B2B marketers changed marketing from a right-brain to a left-brain profession? Some marketers may argue so, but I couldn't agree less. (As a reminder for those, like me, who sometimes have…
