Native Ads Are the Inevitable Future: Q&A With Inadco, Creator of Form Ads

Fresh off of a big Series B round of funding, Inadco appears to be in prime position to thrive in the increasingly mobile world of marketing and lead generation specifically. Its bread and butter is a product called Form Ads, which are native ads that aim to give marketers intent-based, real-time connections with consumers without…

Local Merchants Turn to Facebook for Customer Acquisition, Email for Retention

When it comes to customer acquisition and retention, Facebook appears to be of utmost importance for local merchants, according to a survey conducted by Reply.com. Nevertheless, email remains an important tool for retaining new customers. Reply.com’s “Pulse of Local Business Survey” found that 65.1 percent of respondents said they use Facebook to acquire new customers…