Clearpoint Agency, a PR firm serving B2B and B2C clients in various industries, has created an infographic covering why and how social media marketing is relevant for B2B companies. Here are some of the interesting bits of information it shares: –

Foursquare is expanding access to the paid promotions it has been testing with New York City-based merchants, which was reported in early June. Today the location-based social network is announcing self-serve Foursquare Ads for small businesses. In its blog post announcing the new product, the company says the idea for the ads is simple: “connect…

In yet another stroke of bad news for daily deals, a survey conducted by Reply.com found that the majority of local merchants in the U.S. haven’t run a daily deal in the past six months. More than 6 out of 10 respondents said it’s unlikely that they’ll run such a campaign in the near future.…

About 1 in 4 Facebook brand pages in the U.S. has an app requiring a social opt-in. But few brands go beyond asking for an email address to opt-in.

A good CMO will be willing to take creative risks in marketing if they have the potential to enhance a brand’s image, generate positive publicity and increase profits.

Before you give up on TV, email and direct mail to create the next viral cat video, consider using a combination of inbound and outbound tactics.

When entering a new agency/client relationship, saying “no” is a valuable and necessary option for both parties. Here’s when to draw the line with clients:

Display advertising has endured a lot of criticism recently, but that doesn’t change the fact that it’s still a significant medium. According to IAB and PwC’s report recapping online advertising in 2012, display-related advertising (i.e., display/banner ads, rich media, digital video and sponsorship) accounted for $12.0 billion in revenue in 2012, or 33 percent of…

Back in February during the company’s fourth-quarter 2012 earnings results, LinkedIn CEO Jeff Weiner mentioned the prospect of serving sponsored content within users’ activity streams, adding that the company had been testing in-steam ads for a few months beforehand. Today LinkedIn has officially unveiled Sponsored Updates, which takes a page from Facebook’s Sponsored Stories playbook.…