Today Yelp announced its acquisition of SeatMe Inc., a company that runs a Web- and iPad app-based reservation service for restaurants and other nightlife-related businesses. SeatMe does exactly what its name betrays: its goal is to make the management of reservations simple for businesses. It also includes a feature that texts guests when their table…

The worlds of search, social, local and mobile marketing are melting together like four ice cream cones left unattended in the heat wave hitting the Northeast this week. Not only are lines blurring, but changes are happening quickly, too. This makes it difficult for local businesses to keep up. Liana Evans, senior solutions consultant at…

Marketers often don't act on holiday data, thinking it is only gift-giving related and not indicative of their customers’ true behavior. That is a mistake.

It appears that the momentum social media marketing has won’t be slowing down anytime soon. According to a survey from The Creative Group, the majority of advertising and marketing executives expect increased investment in Facebook, LinkedIn and Google+ in the next 12 months. The expectations for Twitter, YouTube, Pinterest and Instagram are more mixed. The…