Nivea Reboots Successful Online Contest with Ecommerce
Nivea ran an design a lip balm cap online contest last year that has been reworked—based on user feedback—to include an ecommerce component.
What B2B Marketers Need to Know About Using Call Centers for Lead Generation
Call centers can be powerful allies for B2B companies looking for help in generating and nurturing leads
Why B2B Companies Are Slow Adopters of Social Media Marketing: The 4 Most Popular Reasons
By Chandler Galt, social media account manager at Webmarketing123 On a daily basis, I interact with B2B marketers who doubt the usefulness or effectiveness of social media marketing. More often than not, these marketers have either not experimented with this form of digital marketing, or they have invested very little money or effort into creating…
