Tumblr Introduces Trending Tags on Its iOS and Android Apps

When Yahoo acquired Tumblr back in May, the press release noted that Tumblr boasts more than 300 monthly unique visitors, and that more than half of its users are utilizing the platform’s mobile app. These mobile users access the app an average of seven sessions per day. So when Tumblr makes an update to its…

How to Use Social Media Content in Email Marketing: 8 Ideas

Email remains an effective tool for marketers, but there are still some out there who aren’t maximizing the tried-and-true channel. Yes, incorporating social sharing buttons in email marketing messages has its benefits. In fact, according to GetResponse, emails with social sharing buttons get an average click-through rate (CTR) of 6.2 percent, which is 158 percent…