Is Marketing a Strategic Tool for the Chief Strategy Officer?

By Debbie Qaqish, principal partner and chief strategy officer for The Pedowitz Group This is the seventh article in a series of articles taking the CMO back to school to learn how to drive repeatable, predictable, scalable revenue performance from marketing. In our prior article, we discussed how revenue marketing is innovation, so this leads…

The 10 Most Common Reasons Why Leads Don’t Convert

Generating tons of leads is well and good, but it doesn’t mean much if they don’t convert. If companies want to earn their coffee, they have to convert their leads to sales, and that requires a comprehensive perspective, a well-informed strategy and proper training, among other things. That’s no small order, which is why there…

5 Things to Avoid in a Series of Autoresponder Upsell Emails

Autoresponder emails can serve a variety of purposes, including lead-generation and lead-nurturing campaigns. But when it comes to using autoresponders for offering products to subscribers and customers, here are five things to bear in mind, according to GetResponse: –