Day: June 17, 2013

• How to Use Tumblr for Content Marketing

  Tumblr recently made headlines when it was acquired by Yahoo for $1.1 billion. This turned the attention of the content marketing community squarely on the platform, which can be described as part microblogging, part social networking and part animated GIFs, among other things. The site boasted 29.3 million unique visitors in March, according to comScore. […]

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  Agencies

  Chief Marketer Listline June 24

  Lists features this week include LimitlessSingles.com and card buyers from Barton Clay.

• Facebook’s Twitter Envy: Is Instagram About to Compete With Vine by Getting Into Videos?

  Is Facebook getting Twitter envy? Shortly after unveiling its own version of functional hashtags, Facebook is rumored to be working on unveiling video functionality for Instagram, according to TechCrunch. If this turns out to be true, it would mark a new forefront of competition between Facebook and Twitter, as the latter’s Vine video-sharing app grows […]

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  Agencies

  Cricket Campaign Takes on Verizon/AT&T on Overcharging

  A new Cricket campaign “Half Is More” plays up its lower price compared to two top competitors, Verizon and AT&T.

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  Mobile

  Beyond TV: Syfy Keeps Fans Tuned in with Social and Mobile

  A combination of mobile and social helps the Syfy network engage with fans of shows like “Defiance” and “Face Off.”

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  Agencies

  Social Data Shapes Red Sox 2013 Marketing Plan

  Social data has helped the Boston Red Sox understand fan behavior and create a better media plan for the 2013 season.

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  Agencies

  Best-in-Class Lead Scoring, Nurturing and Qualification

  Getting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen strategy.

• Social Selling: 6 Proven Strategies

  By Chandler Galt, social media account manager at Webmarketing123

  The heart of sales is social interaction. For decades, sales meant treating a client to lunch or golf and paying for their drinks

• The Benefits of Facebook Hashtags for Marketers and Brands

  Last week, Facebook officially rolled out functional hashtags to offer more engaging ways for conversations on the social network to be discovered and jumped into. As part of the announcement, the company offered four tips for marketers: –

• Google to Claim 56% of Worldwide Mobile Ad Revenue in 2013, Facebook to Claim 13%

  According to eMarketer’s first-ever forecast on global digital and mobile ad revenues for major Internet companies, Google is set to nearly double its mobile ad revenue from $4.61 billion last year to $8.85 billion this year. If the company’s forecasts hold true, this would mean Google will claim 56.0 percent of the $15.82 billion in […]