B2B Buyer’s Journey No Longer Begins With the Salesperson
Today’s B2B buyer no longer sees talking to a vendor as the first stop on their road to making a purchase.
Today’s B2B buyer no longer sees talking to a vendor as the first stop on their road to making a purchase.
Lists featured this week include Coastal Angler and The Word Among Us.
Take a look back at last year’s PRO Awards winners and finalists and be inspired to enter your own work! Deadline is May 30.
Signature Brands, LLC, is marketing a new line of ice cream toppings under the Breyers name in its first licensing deal with Unilever.
By Jonathan L. Pompan, Esq., Venable LLP The Federal Trade Commission ("FTC") has announced proposed amendments to the Telemarketing Sales Rule ("TSR") that would prohibit the use of certain payment methods, expand the scope of the advance fee ban on "recovery services," and make several clarifications to the language of existing TSR requirements. Comments are…
Google’s recent I/O conference put a bow on what we’ve known for a while now: The search giant is leaving behind the text-input box in favor of users’ voices and contextual information. In other words, if the search giant has anything to say about it (and with two-thirds of the U.S. search market, they clearly…
The Web, and social media sites in particular, is becoming more visually charged, which makes Pinterest a valuable channels for brands. But as content has to be optimized, images need optimization, too. In a guest post for Search Engine People, Ann Smarty offers six steps for optimizing Pinterest images: 1)
Canceled employee bonuses, a buildup of emergency cash reserves, a net loss of $650 million in 2012, laying off 400 employees
Consumers are watching video everywhere, and marketers need to be prepared. Here are some best practices to help you succeed in the brave new world of video convergence.
In a partnership with Google, DoubleTree by Hilton has launched a custom-built YouTube channel—DTour—that offers travelers a new way to plan and share their trips. Supporting the channel is a yearlong “DTour of a Lifetime” competition offering six people the chance to be brand ambassadors traveling the world and documenting their adventures on the channel.…