FTC Proposes Limits on Payment Methods and Other Changes to the Telemarketing Sales Rule

By Jonathan L. Pompan, Esq., Venable LLP The Federal Trade Commission ("FTC") has announced proposed amendments to the Telemarketing Sales Rule ("TSR") that would prohibit the use of certain payment methods, expand the scope of the advance fee ban on "recovery services," and make several clarifications to the language of existing TSR requirements. Comments are…

Google Now, Voice and Predictive Search, and What It All Means for Marketers

Google’s recent I/O conference put a bow on what we’ve known for a while now: The search giant is leaving behind the text-input box in favor of users’ voices and contextual information. In other words, if the search giant has anything to say about it (and with two-thirds of the U.S. search market, they clearly…

How to Optimize Images for Pinterest: 6 Steps

The Web, and social media sites in particular, is becoming more visually charged, which makes Pinterest a valuable channels for brands. But as content has to be optimized, images need optimization, too. In a guest post for Search Engine People, Ann Smarty offers six steps for optimizing Pinterest images: 1)

10 Tips For Online Video Success

|  by John Douglas

Consumers are watching video everywhere, and marketers need to be prepared. Here are some best practices to help you succeed in the brave new world of video convergence.

DoubleTree, Google Design Custom-built YouTube Channel for Travelers

|  by Patty Odell

In a partnership with Google, DoubleTree by Hilton has launched a custom-built YouTube channel—DTour—that offers travelers a new way to plan and share their trips. Supporting the channel is a yearlong “DTour of a Lifetime” competition offering six people the chance to be brand ambassadors traveling the world and documenting their adventures on the channel.…