Topic

Day: May 20, 2013

  • Digital

    10 Tips For Online Video Success

    Consumers are watching video everywhere, and marketers need to be prepared. Here are some best practices to help you succeed in the brave new world of video convergence.

  • Agencies

    DoubleTree, Google Design Custom-built YouTube Channel for Travelers

    In a partnership with Google, DoubleTree by Hilton has launched a custom-built YouTube channel—DTour—that offers travelers a new way to plan and share their trips. Supporting the channel is a yearlong “DTour of a Lifetime” competition offering six people the chance to be brand ambassadors traveling the world and documenting their adventures on the channel. […]

  • Study: Social Media May Be Free, But Marketers Have to Pay to Get Optimal Results

    Many marketers adore social media because it’s viewed as a mostly free channel for driving engagement and sales. But a recent study from Kenshoo Social, conducted by Forrester, has findings that make a strong case to see social media more as a paid channel. Social tactics: free vs. paid According to the study, which is […]

  • How to Manage Your PPC Budget for the Best Possible Results: A ‘Case Study’

    By Paul Taylor, founder and CEO of Webmarketing123

    For most advertisers, the phrase “Managing your PPC Budget for Best Results” will elicit a thought response of setting a daily campaign budget in Google AdWords or maybe a monthly campaign budget in Bing Ads that falls within their budgeting constraints. This is the beginning and end of managing their monthly budget.

  • 5 Pinterest Tools to Grow Your Business, Extend Your Reach and Boost Sales

    Pinterest saw its PC-based audience grow by 1,047 percent in 2012, according to Nielsen. Meanwhile, according to comScore, the image-based social network boasted 27.0 million unique visitors in February, making it the No. 40 Web property in the U.S. Add to these impressive numbers the growing trend of all things visual, and it’s easy to […]

  • Don’t Be Afraid of These 4 Marketing Buzzwords – Understand and Use Them

    “Big data,” “mobile marketing,” “predictive analytics,” “convergence analytics”

  • 50+ Content Marketing Metrics to Prove Tangible Results

    As far as bottom lines and some higher-ups are concerned, content marketing is only as effective as the metrics that are able to prove its true worth. The good news is that though content marketing is created with words, there are plenty of numbers that will reveal how helpful it is to a business’s ability […]