May 13, 2013 - Chief Marketer

Six Things Marketers Need to Know Before Dialing a Cell Phone

In October, new FCC rules will require marketers to obtain prior written consent to call or text consumer cell phones for solicitation purposes.

Agencies

Nonprofits Struggle to Turn Friends and Followers into Donors

In this special report, learn how nonprofits are utilizing social media to build relationships and donors.

FBX Ads in the News Feed Get 197% Better ROI Than Ads in the Sidebar

According to a study from Nanigans, Facebook Exchange (FBX) retargeting ads that show up in the news feed yield a 197.3 percent boost in ROI compared with ads that appear in the right sidebar of the site. This isn’t too surprising, given how much more users probably look at the news feed as opposed to […]

Klout Competes With Quora With ‘Experts,’ Aims to Become More Like LinkedIn

Klout, the divisive measurer of social influence, unveiled Klout Experts last week. The new product is essentially a Q&A feature that will offer a way for users to improve their Klout scores while asserting themselves as topic experts. CEO Joe Fernandez says Experts exists to help users find answers to questions whose answers live outside […]

Innovation and Today’s B2B CMO

By Debbie Qaqish, principal partner and chief strategy officer for The Pedowitz Group

This is the sixth article in a series of articles taking the CMO back to school to learn how to drive repeatable, predictable and scalable revenue performance from marketing.

Innovation is broadly defined as new ideas or new ways to compete and prosper. Innovation might occur in a product, technology, service, process or in a combination of factors. There are two things we need to know about innovation (thank you, John Cotter). The first is innovation is a subset of change, which means, inherent in any innovation is the notion of change, of people having to do something differently. Second, innovation should be a good and prosperous innovation. This means innovation should be a money-making proposition in corporate America. The business world is strewn with examples of innovation that did not make money for a company. In light of this definition for innovation, let’s review the role the CMO and revenue marketing.

The Unpopularity of Google+ and Why It Still Matters

According to Google, its social network has about 500 million accounts. Nevertheless, the average Web user would probably say that Google+ isn’t nearly as popular as Facebook, Twitter, Pinterest and some of the other major social networks out there. This sentiment appears to be backed up by anecdotes and statistics, which are shared in a […]