May 8, 2013 - Chief Marketer

Target Builds ‘Dollhouse’ In Grand Central

(Ad Age) The glory of Grand Central Terminal got a little touch of Target this weekend when the retailer built a life-size dollhouse in the middle of the station to promote its Threshold home décor line. There are somewhere between 3,500 and 4,000 products on display in the house. Check it out.

Social

5 Questions to Keep Your Social Campaign on Track

(memeburn) What can you do to make sure you can complete your social media marketing strategy without running out of steam? Here are five questions you can ask yourself to put your social media strategy into perspective and keep your social media campaign on track.

Agencies

Coca-Cola to Stop Marketing to Kids

(Wall Street Journal) Coca-Cola plans to offer low- and no-calorie drinks in every market in the world and put calorie counts on the front of all drinks it sells. It also said it would stop marketing to children under 12 will work to encourage more physical activity programs in every country it operates. Get the […]

Infographic: The 7 Kinds of Digital Marketers

(Optify) This infographic from Optify offers an amusing and educational overview of the digital marketing realm. In it, the company describes seven types of digital marketers, including The Data Whiz (loves testing email campaigns and The E-Artiste (favorite social network is Pinterest).

Agencies

How to Get More out of Conversion Confirmation Pages

(Search Engine Watch) Conversion optimization focuses on compelling visitors to take a specific action on your site or landing page, but marketers shouldn’t overlook a low-hanging fruit: the purchase/lead confirmation page. Joseph Kerschbaum, senior client strategist for PPC Associates, shares seven tips to improve the confirmation page to set a good foundation for lasting customer […]

How Privacy Policies on Forms Affect Sign-ups

(ContentVerve.com) Placing a brief note about your privacy policy to assure visitors that their information won’t be shared or abused seems like a good way to boost sign-up rates, right? Yes and no. While this is a good idea in general, there are important caveats marketers should know about, illustrated by four A/B tests for […]

Agencies

Obama, Bone Regrowth and Video Raise Awareness of Cleveland Clinic

Cynthia Galbincea, executive director, marketing communications at the Cleveland Clinic, talks about how the clinic dramatically increased brand awareness through an aggressive content strategy—and some luck.

Infographic: The 7 Types of Digital Marketers

Optify, a digital inbound-marketing software company, has put together an entertaining (and informative) infographic about the different types of digital marketers out there today. “This fun infographic offers the digital marketers among us a chance to see how we’re illustrated in comparison to other marketers,” writes Danie Pote, content marketing and public relations manager at […]

66% of Small-Business Owners Use Mobile Technology, Mostly for Social and Email Marketing

A new survey from Constant Contact finds that about 2 in 3 small-business owners are currently using a mobile device or solution, a promising level of adoption. However, that means a third of small-business owners are lagging behind, with a significant percentage of this group declaring that they have no plans to adopt mobile technology […]

The Social Channel Delivered the Highest-Quality Users and Drove More Conversions in Q1 2013

Social sites deserve more credit for driving conversions beyond the last touch, according to a report from Aggregate Knowledge. In fact, social influence in the attribution funnel increased in the first quarter of 2013, while the social channel continues to reach and market to the highest-quality users. The “Global Media Intelligence Report” for the first […]