Topic

Day: May 3, 2013

  • Agencies

    Chief Marketer Listline May 3

    Lists featured this week include Association of Healthcare Philanthropy and the Institute of Natural Healing.

  • How to Boost Engagement on Facebook, Twitter, Google+, and Other Social Media Sites

    Merely being on major social media platforms isn’t good enough. Brands and marketers need to push beyond that ordinary landmark and find ways to increase the engagement they get on those channels. Bryden McGrath, a social media strategist at Portent Inc., shares some helpful tips in a post for Social Media Examiner: Facebook: highlight employees, […]

  • How to Write Emails That Sell Without Being ‘Salesy’

    Marketers often make the mistake of writing their emails like sales letters. This means that “they pack them with benefits and use all the usual copywriting tricks – out of context – and selling ‘choke holds,’” according to Ben Settle, a direct-response copywriter and email marketing strategist writing for Copyblogger. What marketers should be doing […]

  • Instagram Introduces ‘Photos of You,’ Enabling Brands and Others to Tag Users in Photos

    On Thursday, Instagram unveiled “Photos of You,” a new feature enabling users to tag people in photos. It also gives users a new way to view all photos that have tagged a particular business or brand. “People can now add their favorite band to their concert photos from last night, the clothing brand they’re currently […]