Lead generation in the education vertical is in a state of flux today, as schools wean themselves off of older tactics, tidy up their online activities and focus more keenly on quality over quantity. Despite the fraud, over-shared leads and reputational concerns afflicting the vertical, schools are still ramping up their spending. The “2013 EDU…
Skyword, a content marketing agency, uses a simple infographic to answer an important question: What are the keys to successful content marketing? According to the company, there are just three words you need to remember when it comes to figuring out how to do content marketing well, each starting with “s”: searchable, snackable and shareable.…
If marketers aren’t careful, they might be tricked into thinking that their business needs to be on every major social media platform out there. But they need discerning eyes and ears when they read articles and studies telling them about the usefulness and growing popularity of these channels. “Social media is a tool that everyone…
In Rand Fishkin’s announcement of the retirement of SEOmoz and the unveiling Moz, he included a comparison diagram that got some attention. It contrasts “interruption” marketing (i.e., outbound marketing) and inbound marketing, and illustrates what Moz is trying to do: shift marketers from interruption to inbound marketing by equipping them with software. As cleanly as…
Email marketing has a good number of moving parts
Visual content is all the rage these days and it seems that LinkedIn is catching the fever, too. At the beginning of this month, the social network introduced a feature enabling users to post visual content (e.g., images, videos, presentations, etc.) to their profiles. Today, LinkedIn is announcing an enhanced updates feature, which lets users…
Manta's infographic portrays findings from its new study of more than 1,200 small-business owners regarding their social media top concerns.
Kohler is running a mobile tour to educate plumbers, contractors, remodelers and interior designers on its toilet-flushing technologies and innovation.
The tenuous state of the economy is a major reason for the earlier arrival of back-to-school campaigns. The goal is to encourage purchases now.
Facebook's new Verified Pages helps brand marketers gain trustworthiness. You'll find tips here.
