Kohler Mobile Tour Let’s People Test the Flush

|  by Chief Marketer Staff

Kohler is running a mobile tour to educate plumbers, contractors, remodelers and interior designers on its toilet-flushing technologies and innovation.


Instagram Heats Up for CMOs

|  by Chief Marketer Staff

(The YouMoz Blog) CMOs are into. Here you can grab onto ideas from Starbucks, Red Bull and American Express —three big brands thriving on Instagram and how they are doing it. Brands looking to follow in their footsteps should get plenty of tips here like including adding calls to action in photos and captions.


Marketers Lose $83 Billion to Poor Customer Experiences

|  by Chief Marketer Staff

(CMSWire) An astounding $83 billion is lost each year in the U.S. thanks to poor customer experiences, an IBM report has found. To combat this, the company recommends a number of fixes including understanding and engaging customers; evaluating and prioritizing channels and creating a consistent customer experience. This article lays out the findings, comparisons between…

Helping Your E-Mail Go Social: Special Report, sponsored by Return Path

|  by Chief Marketer Staff

Will the social networks kill e-mail? Not likely. In fact, the two channels enable each other. As a result, e-mail marketers must embrace social media, not fear it. Ken Magill explores how social media is affecting e-mail advertising and what marketers can do to make the most of it.

How Brands Can Optimize Social Strategies with Analytics

|  by Chief Marketer Staff

Sponsored by Oracle: This white paper draws from a recent Facebook survey to investigate the demographics of Facebook fans; how fans are acquired, discover pages, and engage; and best practices on how brands can optimize social strategies.