Even after two decades, eight out of 10 media planners still rely on Microsoft Excel as their default application for campaign management, reporting, and analysis. Surprised? You should be.

Twitter recently introduced gender targeting for its advertisers, which means marketers should be even more focused on how demographics play a role on their efforts on the social media platform. After all, understanding who your followers are can be the difference between pathetic engagement and frequent conversations. Ann Smarty, founder of My Blog Guest, shares…

Pardot, a B2B marketing automation software provider, has put together an infographic offering some pointers for busy marketers who are tasked with social media campaigns. As if marketers didn’t have enough to worry about, social media has entered the picture to gobble more and more of their time each day. However, all that’s needed to…

According to Nielsen’s “The Mobile Consumer” report, 57 percent of smartphone owners in the U.S. get mobile ads at least once a day on their phones, while 24 percent get them weekly, 10 percent get them monthly and 8 percent get them less than once per month. South Korea (78 percent), Turkey (74 percent), China…

E-commerce sites can run a series of great A/B or multivariate tests for conversion rate optimization (CRO) and expect a 20-something lift in sales, at best. Lead-generation marketers are fortunate because they can expect a much bigger impact on their results, according to Justin Rondeau, editor of WhichTestWon, writing for Econsultancy. “In fact, the average…

According to a recent report from Experian CheetahMail, the best time to send emails is between 8 p.m. and midnight. During this portion of the day, email marketing campaigns in North America get the highest unique open rate, unique click rate, transaction rate, revenue per email and average order value. Experian CheetahMail also found that…

Good Web design is about improving the user experience so they can do what you’d like them to do. For businesses, the desired end goal of Web design is to generate more leads and sales. Search Engine People offers five simple tips for improving a site’s design to boost conversions: 1)