A strong content marketing strategy can generate traffic, get more social shares and develop a brand’s authority, but what might not be so clear is how to measure and increase the return on investment (ROI) of those efforts. Mike Pantaliano, an SEO consultant with Distilled, offers a step-by-step walkthrough of how to use Google Analytics…
According to a report from Silverpop, education and health care companies get the highest average click-through rates (CTRs) on email marketing campaigns. The education industry gets a mean CTR of 5.8 percent, with its top quartile achieving a CTR of 12.8 percent. The health care sector gets a mean CTR of 4.2 percent, with its…
By Micky Long, vice president and practice director of lead nurturing, Arketi Group As a "seasoned" B2B marketer who has jumped into the automated lead-nurturing pool with both feet and experienced significant results firsthand, I'm not having a change of heart. Marketing automation does work, but only if you do it right.
Spring is teasing the East Coast with sporadic warm weather these days, while it’s being downright mean to Chicagoland. Nevertheless, the reality is that we’re already a month into spring. For marketers, warm weather or not, it’s high time for some spring cleaning. This means taking stock of current processes and habits, seeing how far…
Avalaunch Media, a Web marketing team, has created a charming interactive infographic offering an engaging overview of the complete history of social media
According to a report from Bank of America, in October about a third of small-business owners said social media is an effective marketing tactic, down from 42 percent last April. Another survey from The Wall Street Journal and Vistage International found that small-business owners didn’t think much of any social network not named LinkedIn. Meanwhile,…
By 2010, Denny Corp.’s same-store sales had been in a free fall for at least four years. The number of customers coming to its restaurants had been declining for 20 years. The company had withstood several bankruptcies and a nasty lawsuit. It was challenged by a ton of competition and the recent recession only aggravated…
Increased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates.
Lists featured this week include FullBeauty.com and JSM 2013 Conference Attendees.
If you run a restaurant, you had better make sure that your online listings are up-to-date and your menu is easily readable on a mobile device. A new study from SinglePlatform and Chadwick Martin Bailey highlights the importance of the mobile channel for restaurants, finding that more than 8 in 10 consumers have searched for…
