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Logicalis Uses Humor in IT Campaign

|  by Beth Negus Viveiros

An integrated campaign combining social media, direct mail, a microsite and a little humor helped solutions provider Logicalis reach IT decision-makers.

The Rise of the Virtual Agent: Q&A With IntelliResponse, ‘Siri for the Enterprise’

IntelliResponse is a provider of virtual-agent technology (“Siri for the enterprise”) aimed to help businesses deliver the best answers to customers’ questions asked across various channels. The self-service tool improves the customer experience, which can lead to improved conversion rates and lower customer service costs. It also helps enterprises collect customer data and draw key…