Infographic: How Each Mobile OS Displays Emails

Litmus, a provider of email testing and tracking tools, has put together an infographic showing what email marketers need to know about how their messages appear on the major smartphones on the market today. The range of smartphone screen sizes out there today affects how emails are designed and built. Add to this the variety…

How to Make Your Website Load Faster so You Don’t Lose Conversions

Google has used site speed as a factor in its ranking algorithm for about three years now. While the weight of the speed factor is up for debate, what’s not up for discussion is how much site speed affects conversions. “Every second visitors have to wait for a page to load is a proven loss…


“Beyond: Two Souls” Promo Gets Slammed

|  by Chief Marketer Staff

(Wall Street Journal) Rachael Dodes This blog post takes on a promotion piece Dodes received to spark her interest in writing about “Beyond: Two Souls,” a Sony PlayStation video game starring, via motion-capture, Ellen Page and Willem Dafoe. But the promo backfired and caught the ire of Dodes for a few reasons, including sending it…


The Story Behind Kmart’s “Ship My Pants” Video

|  by Chief Marketer Staff

(Creativity Online) Ann-Christine Diaz We all love to pull back the curtain and get the real dirt on how an incredibly successful campaign— in this case viral video—all came together. The viral sensation, “Ship My Pants” from DraftFCB Chicago is about to run on broadcast. The author of this article gets into the nitty gritty…

video marketing

Branded Videos Have Easier Time Reeling in Viewers

|  by Chief Marketer Staff

(PR News) Bill Miltenberg This mini report shares research from Adobe’s 2013 Video Benchmark Report. Of note is that while videos garner more likes, comments and shares than photos, links and text posts, companies are still slow to adopt the medium. Miltenberg shares a number of key findings that all marketers need to know. The…


Big Brands’ PPC Ads: The Good and the Bad

|  by Chief Marketer Staff

(WordStream) Elisa Gabbert Big brands are easy to look up to in many ways. While they may have budgets and opportunities that have smaller businesses salivating with jealousy, they aren’t perfect. Here you will find Gabbert’s detailed critiques of PPC ads from five big brands. For example, one from Olay smartly uses a registered trademark…


Six Tips to Improve CTAs on Facebook Cover Photos

|  by Chief Marketer Staff

(Ignite) Ross Wilson Facebook recently gave brands more freedom with their cover photos allowing them to essentially post any content they want on their cover image as long as it’s honest and pertains to their business. The only real rule still left for banners is the 20 percent text-to-photo ratio. This article is a how-to…


5 Social Media Tools to Simplify Your Life

|  by Chief Marketer Staff

(Social Media Examiner) Jamie Turner If your daily social media responsibilities have become a bit too much, you’re likely due for some help. In this post you’ll find an overview of five helpful social media management tools to make the job easier. One, Sprout Social, offers a pleasant user interface and enables users to quickly…

Smart Marketing Moves: 4 Reasons to Build a Subscription Management Center

By Jason Long, director of revenue marketing, The Pedowitz Group According to BtoB Magazine, 59 percent of B2B marketers perceive email marketing to be their most effective channel because it is a cost- and time-effective way to reach a large group of targets. However, as more companies utilize email marketing, your prospects' inboxes are getting…