How to Measure and Boost the ROI of Your Content Marketing Efforts

A strong content marketing strategy can generate traffic, get more social shares and develop a brand’s authority, but what might not be so clear is how to measure and increase the return on investment (ROI) of those efforts. Mike Pantaliano, an SEO consultant with Distilled, offers a step-by-step walkthrough of how to use Google Analytics…

Education Companies Get the Highest CTR for Email Marketing Campaigns

According to a report from Silverpop, education and health care companies get the highest average click-through rates (CTRs) on email marketing campaigns. The education industry gets a mean CTR of 5.8 percent, with its top quartile achieving a CTR of 12.8 percent. The health care sector gets a mean CTR of 4.2 percent, with its…

Five Reasons Not to Use Marketing Automation

By Micky Long, vice president and practice director of lead nurturing, Arketi Group As a "seasoned" B2B marketer who has jumped into the automated lead-nurturing pool with both feet and experienced significant results firsthand, I'm not having a change of heart. Marketing automation does work, but only if you do it right.