Dennys595

Denny’s CMO on Stopping its Sales Free Fall

|  by Patricia Odell

By 2010, Denny Corp.’s same-store sales had been in a free fall for at least four years. The number of customers coming to its restaurants had been declining for 20 years. The company had withstood several bankruptcies and a nasty lawsuit. It was challenged by a ton of competition and the recent recession only aggravated…

Study: 81% of Consumers Search for Restaurants on Mobile Apps

If you run a restaurant, you had better make sure that your online listings are up-to-date and your menu is easily readable on a mobile device. A new study from SinglePlatform and Chadwick Martin Bailey highlights the importance of the mobile channel for restaurants, finding that more than 8 in 10 consumers have searched for…