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Dennys595

Article

Apr. 18 2013




Denny’s CMO on Stopping its Sales Free Fall

By 2010, Denny Corp.’s same-store sales had been in a free fall for at least four years. The number of customers coming to its restaurants had been declining for 20 years. The company had withstood several bankruptcies and a nasty lawsuit. It was challenged by a ton of competition and the recent recession only aggravated […]

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Article

Apr. 18 2013




Expedia CruiseShipCenters Boosts Email ROI

Increased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates.

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full-beauty-595

Article

Apr. 18 2013




Chief Marketer Listline April 18

Lists featured this week include FullBeauty.com and JSM 2013 Conference Attendees.

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