How to Successfully Combine Demand Generation and Marketing Automation

Marketing automation is the technology supporting demand generation. Demand generation is “the art and science of creating lead flow for sales.” The goal of the former is to yield the latter, and Thor Johnson, the leader of Team Thor Marketing writing for Marketing Land, has some insights to make that happen. In this first post…

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Chief Marketer Listline April 12

|  by Chris DeMartine

Lists featured this week include Tafford Uniforms PIP and Friends of Israel Disabled Veterans.

IAB and MMA Unveil Guidelines to Make Buying and Selling Mobile Ads Easier

The Interactive Advertising Bureau (IAB) and Mobile Marketing Association (MMA) have finalized “Mobile Phone Creative Guidelines.” The guidelines, which are meant to supplement the MMA’s “Universal Mobile Ad Package,” aim to help resolve the fragmentation in the mobile ad industry. “Additionally, the new guidelines provide directives that are necessary to empower creative shops and publishers…