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tafford-595

Article

Apr. 12 2013




Chief Marketer Listline April 12

Lists featured this week include Tafford Uniforms PIP and Friends of Israel Disabled Veterans.

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handshake-595

Article

Apr. 12 2013




How to Meaningfully Leverage a Brand’s Fans to Benefit Your Social Strategy

A recent webinar with Jay Baer of Convince and Convert and Greg Shove of SocialChorus highlighted three types of brand fans: 1) enthusiastic employees, 2) passionate customers and 3) social publishers.

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Dart hitting a target

Article

Apr. 12 2013




For PPC Ads, No. 1 Isn’t Always the Best Position

Billy McCaffrey at WordStream makes a case that being No. 1 isn’t always the best when it comes to PPC ads.

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game-595

Article

Apr. 12 2013




Returns Fraud Hurting Online Retailers: Study

The National Retail Federation estimates that nearly $9 billion was lost by merchants in returns fraud in 2012.

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mailboxes-595[1]

Article

Apr. 12 2013




USPS Must Delay 5-Day Delivery Plan

Congress has forced the USPS to delay its switch to 5-day mail delivery.

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