U.S. Social Ad Revenue Will Hit $11 Billion in 2017, Driven by Native Ads

According to BIA/Kelsey, social advertising revenues in the U.S. will hit $11 billion in 2017. In 2012, social ad revenues totaled $4.7 billion. If the company’s projections are accurate, it will mean a compound annual growth rate (CAGR) of 18.6 percent. The forecast included an optimistic note about locally targeted social ad revenues, which totaled…

Infographic: Social Sharing Boosts Email Marketing Results

GetResponse, an email marketing solutions provider, has created an infographic showing how integrating social sharing in email marketing messages can drastically improve results. Here are some of the more notable findings: -

Marketers: The Problem With Your Facebook Ads Is You

Facebook is an easy target for disgruntled marketers who want to complain about users seeing irrelevant ads. The truth of the matter is that if an advertiser is running ads that are being shown to the wrong users, it’s on them, not Facebook. The social network arms advertisers with plenty of targeting options and data,…

Facebook Launches Partner Categories to Improve Ad Targeting: What Does It Really Mean?

On Wednesday, Facebook announced partner categories, which are unique groups of Facebook users created using third-party data about the products and brands they purchase. Data for partner categories will come from Acxiom, Datalogix, Epsilon and other third parties, though Facebook assures users that no personal information is shared between itself, third parties and advertisers. Ads…