How to Build a Revenue Marketing Team

By Debbie Qaqish, principal partner and chief strategy officer for The Pedowitz Group This is the fifth in a series of articles taking the CMO back to school to learn how to drive repeatable, predictable, scalable revenue performance from marketing. We call this Revenue Marketing

The Future of Lead Generation: Q&A With Joeri Weyenberg of Kaplan University

At last month’s LeadsCon conference in Las Vegas, Joeri Weyenberg, vice president of marketing for Kaplan University, was named LeadsCouncil’s 2013 Executive of the Year. He was part of a list of 18 distinguished nominees, who each exhibited a dedication to a high standard of lead-generation best practices. To learn more about Weyenberg and his…