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Article

Apr. 05 2013




Big Data Critical to Customer-Centric Cultures: CMO Council Report

A new study from the CMO Council reports both marketing and IT execs think big data is a key advantage in developing a more customer-centric business.

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Article

Apr. 05 2013




Chief Marketer Listline April 5

Lists featured this week include National Review and Coverking Package Inserts.

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