CM Tech Round-Up: Email Segmentation and Targeting

|  by Jason Hahn

In this Chief Marketer Special Report learn the latest trends in behavior-driven segmentation and targeting, what email metrics matter, the importance of real time data, and email tools and tech you should consider to improve your ROI.

Infographic: The Many Hats of a Community Manager

Get Satisfaction, which helps companies build engaged communities, created a — dare I say it — cute infographic as a tribute to community managers across the world. Community managers wear many hats in order to do their jobs well. Here’s how the infographic splits up the roles: -

Search Is No Longer Just Google’s Game, as Search Behaviors and Demands Change

Google has been and is still the reigning king of search, with comScore reporting that it claimed 67.5 percent of search queries in the U.S. in February. But with the emergence of mobile and the popularity of standalone sites and apps with specialized search results (e.g., Yelp, Amazon, TripAdvisor), it’s clear that the search game…