Report: Email Marketing Accounts for 15% of the Average Marketing Budget

Email continues to be a mainstay for businesses, despite the onslaught of social media and all things mobile. A report from iContact affirms this and finds that 83 percent of small and medium-size businesses say email is important or critically important to their overall marketing strategy. The report also notes that businesses are spending more…

LivingSocial Partners With Custora to Improve Customer Acquisition and Retention

LivingSocial has an agreement in place with Custora, a “predictive marketing analytics platform that helps retailers identify their most valuable customers and keep them coming back.” The daily-deals company will use Custora’s platform to help it improve its predictions of customer behavior and shopping activity. The two companies have laid out two initiatives: -

5 Alternative Ways Facebook Can Increase Its Revenue

There’s little doubt that Facebook pages remain an essential part of many companies’ marketing strategies, but there’s also little doubt that brands are frustrated by the chokehold the social network has on the reach of a page’s posts. Last year, Facebook shared that brands’ page updates were seen by an average of just 16 percent…