Chief Marketer Listline April 1

|  by Maria Dailey

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data card publicly available online   Builders from Builder…


The Future of Excel for Media Planning

|  by Chris DeMartine

Even after two decades, eight out of 10 media planners still rely on Microsoft Excel as their default application for campaign management, reporting, and analysis. Surprised? You should be.