Chief Marketer Listline April 1

|  by Maria Dailey

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data card publicly available online   Builders from Builder…


The Future of Excel for Media Planning

|  by Chris DeMartine

Even after two decades, eight out of 10 media planners still rely on Microsoft Excel as their default application for campaign management, reporting, and analysis. Surprised? You should be.

5 Tools for Researching Your Twitter Followers

Twitter recently introduced gender targeting for its advertisers, which means marketers should be even more focused on how demographics play a role on their efforts on the social media platform. After all, understanding who your followers are can be the difference between pathetic engagement and frequent conversations. Ann Smarty, founder of My Blog Guest, shares…

How to Optimize Your Lead-Generation Forms

E-commerce sites can run a series of great A/B or multivariate tests for conversion rate optimization (CRO) and expect a 20-something lift in sales, at best. Lead-generation marketers are fortunate because they can expect a much bigger impact on their results, according to Justin Rondeau, editor of WhichTestWon, writing for Econsultancy.

Emails Sent Between 8 p.m. and Midnight Get the Best Open and Click Rates

According to a recent report from Experian CheetahMail, the best time to send emails is between 8 p.m. and midnight. During this portion of the day, email marketing campaigns in North America get the highest unique open rate, unique click rate, transaction rate, revenue per email and average order value. Experian CheetahMail also found that…