Logicalis Uses Humor in IT Campaign

|  by Beth Negus Viveiros

An integrated campaign combining social media, direct mail, a microsite and a little humor helped solutions provider Logicalis reach IT decision-makers.


“Beyond: Two Souls” Promo Gets Slammed

|  by Chief Marketer Staff

(Wall Street Journal) Rachael Dodes This blog post takes on a promotion piece Dodes received to spark her interest in writing about “Beyond: Two Souls,” a Sony PlayStation video game starring, via motion-capture, Ellen Page and Willem Dafoe. But the promo backfired and caught the ire of Dodes for a few reasons, including sending it…


The Story Behind Kmart’s “Ship My Pants” Video

|  by Chief Marketer Staff

(Creativity Online) Ann-Christine Diaz We all love to pull back the curtain and get the real dirt on how an incredibly successful campaign— in this case viral video—all came together. The viral sensation, “Ship My Pants” from DraftFCB Chicago is about to run on broadcast. The author of this article gets into the nitty gritty…

video marketing

Branded Videos Have Easier Time Reeling in Viewers

|  by Chief Marketer Staff

(PR News) Bill Miltenberg This mini report shares research from Adobe’s 2013 Video Benchmark Report. Of note is that while videos garner more likes, comments and shares than photos, links and text posts, companies are still slow to adopt the medium. Miltenberg shares a number of key findings that all marketers need to know. The…


Big Brands’ PPC Ads: The Good and the Bad

|  by Chief Marketer Staff

(WordStream) Elisa Gabbert Big brands are easy to look up to in many ways. While they may have budgets and opportunities that have smaller businesses salivating with jealousy, they aren’t perfect. Here you will find Gabbert’s detailed critiques of PPC ads from five big brands. For example, one from Olay smartly uses a registered trademark…


Six Tips to Improve CTAs on Facebook Cover Photos

|  by Chief Marketer Staff

(Ignite) Ross Wilson Facebook recently gave brands more freedom with their cover photos allowing them to essentially post any content they want on their cover image as long as it’s honest and pertains to their business. The only real rule still left for banners is the 20 percent text-to-photo ratio. This article is a how-to…