Logicalis Uses Humor in IT Campaign

|  by Beth Negus Viveiros

An integrated campaign combining social media, direct mail, a microsite and a little humor helped solutions provider Logicalis reach IT decision-makers.

Infographic: How Each Mobile OS Displays Emails

Litmus, a provider of email testing and tracking tools, has put together an infographic showing what email marketers need to know about how their messages appear on the major smartphones on the market today. The range of smartphone screen sizes out there today affects how emails are designed and built. Add to this the variety…


“Beyond: Two Souls” Promo Gets Slammed

|  by Chief Marketer Staff

(Wall Street Journal) Rachael Dodes This blog post takes on a promotion piece Dodes received to spark her interest in writing about “Beyond: Two Souls,” a Sony PlayStation video game starring, via motion-capture, Ellen Page and Willem Dafoe. But the promo backfired and caught the ire of Dodes for a few reasons, including sending it…


The Story Behind Kmart’s “Ship My Pants” Video

|  by Chief Marketer Staff

(Creativity Online) Ann-Christine Diaz We all love to pull back the curtain and get the real dirt on how an incredibly successful campaign— in this case viral video—all came together. The viral sensation, “Ship My Pants” from DraftFCB Chicago is about to run on broadcast. The author of this article gets into the nitty gritty…