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HOME > ARCHIVES FOR APRIL 2013

hands-355

Article

Apr. 30 2013




Nonprofits and Emerging Media: 5 Top Tips

Here are five things to consider when trying to engage more folks for your cause.

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Bob

Article

Apr. 30 2013




Logicalis Uses Humor in IT Campaign

An integrated campaign combining social media, direct mail, a microsite and a little humor helped solutions provider Logicalis reach IT decision-makers.

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many small light bulbs equal big one

Article

Apr. 30 2013




Why Marketers Need to Manage Customer Preferences

Marketers today often have five, 10 and sometimes dozens of unique points from which they’re gathering customer data.

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insurance

Article

Apr. 26 2013




Social Can Help Insurers Build Personality, Leads

For local insurance agents, a robust social presence can be a great policy when it comes to generating leads.

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music-stand

Article

Apr. 26 2013




Chief Marketer Listline April 26

Lists featured this week include The Music Stand and Chain Drug Review.

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Article

Apr. 25 2013




If I Only Lived in Seattle

A new retail concept, Hointer in Seattle, is a shining example of how marketers can dream up almost unimaginable concepts using smartphones to get people to buy things. Hointer, the brainchild of Dr. Nadia Shouraboura, a former Amazon executive, gives full control of the shopping experience over to customers and their smartphones. There are no […]

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BeyondTwoSoulsReleaseDate

Article

Apr. 25 2013




“Beyond: Two Souls” Promo Gets Slammed

(Wall Street Journal) Rachael Dodes This blog post takes on a promotion piece Dodes received to spark her interest in writing about “Beyond: Two Souls,” a Sony PlayStation video game starring, via motion-capture, Ellen Page and Willem Dafoe. But the promo backfired and caught the ire of Dodes for a few reasons, including sending it […]

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kmart

Article

Apr. 25 2013




The Story Behind Kmart’s “Ship My Pants” Video

(Creativity Online) Ann-Christine Diaz We all love to pull back the curtain and get the real dirt on how an incredibly successful campaign— in this case viral video—all came together. The viral sensation, “Ship My Pants” from DraftFCB Chicago is about to run on broadcast. The author of this article gets into the nitty gritty […]

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video marketing

Article

Apr. 25 2013




Branded Videos Have Easier Time Reeling in Viewers

(PR News) Bill Miltenberg This mini report shares research from Adobe’s 2013 Video Benchmark Report. Of note is that while videos garner more likes, comments and shares than photos, links and text posts, companies are still slow to adopt the medium. Miltenberg shares a number of key findings that all marketers need to know. The […]

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good-bad

Article

Apr. 25 2013




Big Brands’ PPC Ads: The Good and the Bad

(WordStream) Elisa Gabbert Big brands are easy to look up to in many ways. While they may have budgets and opportunities that have smaller businesses salivating with jealousy, they aren’t perfect. Here you will find Gabbert’s detailed critiques of PPC ads from five big brands. For example, one from Olay smartly uses a registered trademark […]

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