Facebook has finally confirmed what was being reported for a while now: The social network is acquiring the Atlas Advertiser Suite from Microsoft. “Ultimately, Atlas’s powerful platform, combined with Nielsen and Datalogix, will help advertisers close the loop and compare their Facebook campaigns to the rest of their ad spend across the web on desktop…

When marketers think of social media for B2B marketing, LinkedIn is probably the first platform to come to mind. But some studies show that Facebook, more known for its B2C virtues, may also be a good social media site for B2B marketing. James Trumbly, co-founder and director of business development for HMG Creative, shares the…