Earlier this month, the LeadsCouncil, an independent online lead-generation association, announced the Comply badge initiative to help foster trust and transparency between lead buyers and sellers. The program will allow marketers to show their compliance with regulatory guidelines with the help of a grading system and visible on-page badge. What it is Comply, powered by…


Dole and Rachael Ray Broaden Reach of Cook-Off Contest

|  by Patricia Odell

Dole Packaged Foods is in its fifth year running its annual California Cook-Off Contest. It’s been successful enough, but this year Dole wants to broaden the reach of this national campaign to greatly increase its exposure, as well as the number of people who enter.

Google Unveils the

On Tuesday, Google took the wraps off of its Full Value of Mobile initiative to help marketers and businesses understand how mobile impacts them online and offline. The initiative aims to help marketers get a better understanding of mobile attribution. It includes a calculator tool that helps businesses: -