Infographic: Twitter Cheat Sheet to Help Increase Engagement

Linchpin SEO, a digital interactive agency, has put together a cheat sheet in the form of an infographic to help marketers understand how they can boost retweets, clicks and overall engagement. Here are some interesting facts from the infographic: -

LeadsCon: 10 Important Slides From ‘What Lead Generators Need to Know About the CFPB’

At the LeadsCon Buyers Summit last week in Las Vegas, Jonathan L. Pompan, attorney at law with Venable LLP, gave a presentation titled, “What Lead Generators Need to Know About the Consumer Financial Protection Bureau (CFPB).” The session offered a helpful overview of what the CFPB is, what the organization’s objectives are, where its authority…

Orange Kicks Take LeadsCon by Storm

LeadiD’s #OrangeKicks movement for bringing trust back to lead generation gains momentum among buyers, sellers, aggregators, agencies and third parties Las Vegas, NV (PRWEB) March 25, 2013 LeadiD, the first and only independent, neutral platform that collects definitive information about the origin and history of an online inquiry, today noted that the lead generation industry…

How to Establish Goals and Baseline Metrics for Your Lead-Gen Program

By Jennifer Wong, marketing at HasOffers The most important step for building a marketing machine is to establish goals and baseline metrics. Goals created from thin air are probably not very realistic and won't set you up for success. Goals developed from baseline metrics will help you set a more realistic expectation of your marketing…

Yelp Unveils New Revenue Estimation Tool for Local Businesses

On Monday, Yelp announced a new “Revenue Estimate” tool to help local-business owners understand how their business from Yelp compares to national averages from a Boston Consulting Group (BCG) study. The free tool multiplies customer leads sent to the business via Yelp each month by the business’s average revenue per customer lead. It also includes…

20 Things Marketers Can Do to Prepare for Facebook Changes

Facebook has been keeping marketers on their toes lately, thanks to its graph search tool and revamped news feed. As marketers await the full rollout of each product, there’s plenty of preparation to do. Courtney Seiter at Marketing Land shares 20 things thy can do to get ready, including: -