LeadsCon Recap: Is ‘Lead’ a Bad Word?

LeadsCon, a lead-generation conference, wrapped up its West Coast show in Las Vegas last week. On the first day of the event, March 18, the Buyers Summit was held. This summit offered 11 presentations and talks for those in the business of buying and closing leads. The panel discussion of the day was titled, “What’s…

Infographic: 7 Marketing Tips for a Social World

Salesforce, the major enterprise cloud computing company that provides CRM and social solutions, has put together an infographic that includes seven tips for successfully marketing via social media platforms. Here’s a rundown of the tips: -

Website Usability vs. Conversions: The Differences and the Relationship

“Usability” and “conversions” are terms that are used loosely or closely with each other, but do people know what they actually mean? “In truth, they are two separate web design practices, with different goals,” writes Kimberly Krause Berg for Search Engine People. When they’re brought together, there’s big potential for success. The basic definitions are…

Facebook Graph Search Now Providers Keyword Info to Webmasters

When Facebook’s graph search tool was first unveiled, it looked like the social network was going in the way of Google and not passing keywords in the referrer. In other words, if you were to check Google Analytics, you’d see “not provided” instead of the keywords users searched for to get to your site. Well,…