Triggered Email Volume on the Rise: Survey

|  by Beth Negus Viveiros

The use of triggered email messaging is up 73% year over year, with triggered messages yielding 70.5% higher open rates and 101.8% higher click rates.

Email Data Availability Up 26%: Worldata Index

|  by Beth Negus Viveiros

A major surge in the number of rentable email addresses over the last 12 months has led to a 26% rise in overall email contact availability, according to Worldata’s Winter 2013 Price Index.

Infographic: How Brands Can Use Pinterest

Prestige Marketing, a marketing solutions and campaign management provider, has put together an infographic with some helpful pointers on how brands can utilize Pinterest to meet business goals. Here are some of the interesting findings included in the infographic: -

What Firefox’s Blocking of Third-Party Cookies Means for Affiliate Marketing

There’s a new version of Firefox coming out this summer that will have a feature that might be a headache for affiliate marketers. Version 22 of the browser is expected to automatically block third-party cookies by default. This means users of that version of Firefox won’t see targeted advertising unless they make the effort to…