Triggered Email Volume on the Rise: Survey

|  by Beth Negus Viveiros

The use of triggered email messaging is up 73% year over year, with triggered messages yielding 70.5% higher open rates and 101.8% higher click rates.

Email Data Availability Up 26%: Worldata Index

|  by Beth Negus Viveiros

A major surge in the number of rentable email addresses over the last 12 months has led to a 26% rise in overall email contact availability, according to Worldata’s Winter 2013 Price Index.