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HOME > ARCHIVES FOR MARCH 2013

Article

Mar. 22 2013




Triggered Email Volume on the Rise: Survey

The use of triggered email messaging is up 73% year over year, with triggered messages yielding 70.5% higher open rates and 101.8% higher click rates.

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Article

Mar. 22 2013




Email Data Availability Up 26%: Worldata Index

A major surge in the number of rentable email addresses over the last 12 months has led to a 26% rise in overall email contact availability, according to Worldata’s Winter 2013 Price Index.

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Article

Mar. 22 2013




Chief Marketer Listline March 22

Lists featured this week include Flying Adventures Magazine and Bowhunt America.

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Mar. 22 2013




The Emergence of Influencer Marketplaces—Part II The Brands 1

Part II in a two-part series on influencer marketplaces, which comprise brand marketers and social partners. Part I focused on the role of the influencer.

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Mar. 22 2013




Location-based Disconnect

The Chop House lets customers check in for a free glass of wine, but the waiter is out of the loop.

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