Infographic: How to Use Autoresponders in Email Marketing for Lead Generation and Nurturing

Optify, a provider of digital inbound-marketing software, has produced a helpful infographic titled, “The Autoresponder Assembly Line: Manufacturing Leads for Your Business.” It offers an overview of the best practices for using autoresponders to optimize their lead-generation and lead-nurturing campaigns. Here are the four steps of using autoresponders: 1)

5 Ways to Find a True Influencer

|  by Chief Marketer Staff

There are many criteria a marketer needs to consider before commencing on a long-term engagement with an influencer.