Local pages have the potential to outperform national pages in nearly every facet, especially with the launch of Facebook Open Graph.

Optify, a provider of digital inbound-marketing software, has produced a helpful infographic titled, “The Autoresponder Assembly Line: Manufacturing Leads for Your Business.” It offers an overview of the best practices for using autoresponders to optimize their lead-generation and lead-nurturing campaigns. Here are the four steps of using autoresponders: 1)

Daily deals have been battered by nightmarish stories and the struggles of the industry’s two leading players, Groupon and LivingSocial. But in the midst of what seems like a valley leading to certain death, stakeholders that are fond of daily deals can take courage, thanks to a recent study from Constant Contact. The company surveyed…

There are many criteria a marketer needs to consider before commencing on a long-term engagement with an influencer.

Pinterest has taken another step toward making it easier for businesses to gauge just how helpful the visually driven social network is for them

Leading Software Analytics Company Enables Touch-Powered Customer Intelligence for the Enterprise