Why Brands Should Overhaul Their Social Media Strategies

By Eric Covino, president and founder of Creative Signals Was I the only one who wasn't shocked when GM pulled its $10 million ad budget with Facebook last year? Despite all the hype, social advertising is not yet the golden goose for direct response, and it may never be. The attractiveness of large amounts of…

10 Tips for Mastering the Basics of Foursquare

If you’re looking to dive into the wonderful world of location-based marketing, you need to know how to use Foursquare. If you need to be convinced, take a gander at these numbers: - nearly 30 million users around the world - more than 3 billion check-ins - more than 1 million businesses using Foursquare’s merchant…

Plum District, a Deals Site for Moms, Gets a New CEO

Groupon isn’t the only daily-deals site getting a new CEO. Plum District, the daily-deals site for moms, is going through its own changing of the guard, as founder and now-former CEO Megan Gardner leaves and new CEO Susan Kim takes over. Kim was originally pegged to be an interim CEO for Plum District while Gardner…

UberMedia’s Appvertise Helps Developers Launch Mobile Ads From Their Smartphones

UberMedia, the company behind third-party Twitter applications like UberSocial, Echofon and Plume, has launched Appvertise, an iOS app that enables developers to create and run rich-media mobile banner ads within the app. Users of the app can pay for those ads with their iTunes accounts. “By building a dynamic ad unit using the existing contents…