Infographic: Tracing the Path to Purchase Beyond ‘Bricks and Clicks’

O3 World, a Web design and strategy agency, has put together an infographic detailing the path to purchase in today’s online and mobile world. It walks us through a four-step example of how a consumer might navigate his way to a purchase. The infographic also includes some interesting bits of data, including: -

Why Your Live Lead-Generation Webinars Have Poor Attendance

The success of lead-generation webinars depends on their implementation. One of the main factors that determines attendance for webinars is a single line in the marketing materials: “Recording will be sent to all who register.” According to Lee Salz, founder and CEO of Sales Architects, writing for Social Media Today, that statement is the same…