Foursquare has been busy showing small-business owners various forms of love lately. But to remind us that they’re still a social media platform for the people, the company has announced two new partnerships with Visa and MasterCard, which will allow credit and debit card users to claim discounts at participating retailers. These discounts will appear…
Big data has enabled marketers to enter the consideration set further downstream, creating new opportunities to acquire customers more efficiently with behavioral advertising.
Businesses that are seeing a dip in the number of new leads they’re raking in should start thinking strategically about conversions again, according to Amy Porterfield at Social Media Examiner. One way to do this is to create videos to boost your social media marketing and create a mini-campaign around it to drive opt-ins. Porterfield…
The dirty little secret about the wonderful world of social media data is that at least some of the data you’re collecting, storing and reporting is inaccurate. This is fine, so long as you know where the flaws are, according to Nan Dawkins at Marketing Land. “Understanding where data falls short will help you field…
B2B and B2C lead generation have their differences and similarities, but this much is certain: both sides can learn from each other. They each have the same target in their sights (i.e., sales), which means there are tactics that B2B lead generators use that B2C lead generators can tailor for their own needs, and vice…
Jon Suarez-Davis, vice president, global digital strategy and North America Media at Kellogg, talks about how the brand got back to the simple view of consumer insights.
The process of prequalification is more common than you might think. Getting a mortgage or a job are two major instances where prospects are asked to go through multiple stages to ensure that they’re a good fit for the lender or employer. Potential clients often “interview” businesses whose services or products they’re considering, but businesses…
When Facebook graph search was announced in mid-January, the Internet was buzzing about the implications for marketers, local businesses, users, brands and others. Now that graph search is available to more users, it’s time to revisit it and discuss the tangible things businesses can do to leverage it. Andrea Vahl, community manager for Social Media…
Vine is, apparently, the “next big thing.” This means that many brands are trying their best to be likable, engaging and creative with the six-second videos they post to the app. Marketers and companies in need of some Vine inspiration can look to these 15 brands. Among them are: –
YP (aka the new version of the Yellow Pages, as of May 2012) has announced that it raked in more than $350 million in advertising revenue attributable to mobile. Using numbers from IDC (International Data Corporation), YP says this makes it the No. 2 company in the U.S. mobile advertising industry. According to the company’s…
