Earlier this month, Daryl Colwell, senior vice president at MediaWhiz, led a session titled “Content Marketing Like a Pro: Tactics and Techniques to Increase Search Engine Visibility” at Online Marketing Summit in San Diego. The in-depth presentation asserts that “Content marketing educates prospects and gets them to realize that you are the best option for…
A new piece of research from professors from Georgia Tech and the University of Michigan has some keen insights into how to gain more followers on Twitter. The longitudinal study looked at 507 Twitter users and half-a-million of their tweets during the course of 15 months. “Followers are Twitter’s most basic currency,” the report says.…
Social media gets a lot of buzz in the marketing world, but small-business owners might need some more convincing. According to a report from Bank of America, 32 percent of small-business owners said social media is an effective marketing tactic in October, down from 42 percent in April. This places social media behind word-of-mouth and…
Many marketers forget that direct mail's success boils down to creative, timing, the offer and data.
E-Commerce publishers using NimbleCommerce solutions now have one-click access to Google Offers distribution. SANTA CLARA, CA Feb. 27, 2013
Lead Liaison, a provider of Web-based revenue-generation software for B2B marketing and sales, has created an infographic to help small to midsize companies that are having difficulty managing their lead-generation process. Here are some of the highlights: –
Forms suck, but they’re a necessary evil for lead generation. Is there a way to make it easier for people to fill out those forms? Of course there is. Matt Cutts, head of Google’s Webspam team, has posted a brief video discussing the “autocompletetype” for Web forms, which is a standard attribute on Google’s Chrome…
Instagram is announcing a significant milestone today: About two-and-a-half years since its launch in October 2012, the company says it now has more than 100 million people using its photo-sharing app every month. About a month ago, Instagram had announced that it boasted 90 million monthly active users. So much for slowed growth since the…
Industry-first data integration on demand helps marketers unlock 10x customer lifetime value
SEATTLE – February 26, 2013 – Marchex, Inc (NASDAQ: MCHX), the leader in mobile and call performance, today announced an enhanced partnership with Kenshoo (www.Kenshoo.com), the global leader in premium digital marketing technology, to make it easier for digital agencies, media companies, publishers and others managing local business campaigns to increase the number of phone calls generated from paid…
