2013 January’s Greatest Hits

Posted on by Patricia Odell

Snowed under in January? Now’s the time to catch up on the Top 10 most widely read articles from PROMO last month. Visitors homed in on a variety of topics from learning what P&G’s CMO said recently, to getting in touch with influencers to mysterious marketing boxes that are intriguing consumers. And in the run up to this year’s PRO Awards Call for Entries, which opens March 18, visitors have been reading up on some of the 2012 winning campaigns.

  1. P&G's CMO on Three Key Strategies, Mistakes and Anthropologists
  2. Four Tips for Structuring Employee Incentive Programs
  3. 2012 PRO Award Winner, Best Promotion: Grey Alliance for Canon USA
  4. 6 Influencer Marketing Trends for 2013
  5. 2012 PRO Award Winner: Arc Worldwide/ Leo Burnett for MillerCoors
  6. Kellogg, Verizon use Gamification to Build Loyalty
  7. Top 10 Must-Dos for Loyalty Programs
  8. Marketers Unprepared for Cross-Channel Marketing: Forrester
  9. Mysterious Boxes Make Noteworthy Marketing Tools
  10. 2012 PRO Award Winner: Team Detroit for Ford


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