JC Penney Opts Out of the Discounting Arms Race
Depending on your viewpoint, JC Penney announced Wednesday that it is migrating down
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Coke Capitalizes on Second Screen Media, Polar Bears for Super Bowl
In the continual search to find new ways to connect with digital consumers, Coca-Cola has outfitted its iconic polar bears with the same technologies that Super Bowl XLVI fans across the country will be using to view the game and socialize with friends.
