It was, by all estimates, a big year for gifting the Apple iPad 2 tablet, with analysts predicting fourth-quarter sales of 13.5 million units. That’s up 84% over the sales of the original iPad in the same quarter 2010.
Chief Marketer recently talked with Zach Welch, vice president of client services at social media news feed consultancy BrandGlue, who shared some best practices for B2B marketers who want to make the most of their "friendships" on Facebook.
Does social media really work in business-to-business marketing? It's a valid question, especially with the mass media mindset prevailing over much of social media. What B2B marketers and the firms that represent them should really be concerned with is the quality of the social media connections they make rather than the quantity.
