Invention Services Firm Launches DRTV Effort
Pittsburgh-based InventHelp has launched a new DRTV campaign aimed at inventors looking to develop and market their products.
Email Watch: Happy New Year!
Did marketers ring in the new year in your email inbox? A few staggered through mine after the clock struck 12, with varying results. The honor of the first email crossing my inbox in 2012
Betty Crocker Hits Sweet Spot with How-to Cake Videos
Rather than reaching for a clever, entertaining video premise that had lots of virality but no staying power, General Foods' Betty Crockret brand looked at what people really wanted from their product online. They found the answer in kids' birthday suggestions and now dominate the cake demo space.
