2012 December’s Greatest Hits
With all the holiday parties and New Year’s celebrations behind us, it’s a good time to catch up on the Top 10 stories you may have missed from Promo in December.
With all the holiday parties and New Year’s celebrations behind us, it’s a good time to catch up on the Top 10 stories you may have missed from Promo in December.
When people talk about social media promotions and highlight best practices from case studies, they are almost always focused on Facebook. And while it makes sense for marketers to turn to the behemoth for their promotions, there are a lot of specialized, smaller networks that are equally effective in achieving results.
A siloed approach to email marketing and campaign management only leads to customer fatigue and frustration. Organizations that tear down these walls and deliver a relevant, seamless, cross-channel customer experience will be rewarded with share of mind—and wallet.
The rise in popularity of social media doesn't mean the demise of email marketing. In fact, social media has the potential to elevate the effectiveness of email when the two are integrated wisely.