Beyond Facebook: 3 Innovative Promotions Using Other Platforms

|  by Chief Marketer Staff

When people talk about social media promotions and highlight best practices from case studies, they are almost always focused on Facebook. And while it makes sense for marketers to turn to the behemoth for their promotions, there are a lot of specialized, smaller networks that are equally effective in achieving results.

Don’t Make Email Marketing a Siloed Experience

|  by Beth Negus Viveiros

A siloed approach to email marketing and campaign management only leads to customer fatigue and frustration. Organizations that tear down these walls and deliver a relevant, seamless, cross-channel customer experience will be rewarded with share of mind—and wallet.