Database Marketing

January 31, 2012 |  by Chief Marketer Staff

B2B

January 31, 2012 |  by Chief Marketer Staff

Leveraging Big Data for Customer Engagement

January 31, 2012 | 

Lately,

Crabtree & Evelyn’s Rocky Road to Customer Loyalty

January 31, 2012 | 

Crabtree & Evelyn has learned a lot about operating loyalty programs. It has had one version or another for about 10 years

Super Bowl Ads Offer ROI Measurement Challenges

January 31, 2012 | 

While the big game may not offer the same ease in calculating financial-based ROI metrics a direct marketing campaign does, there are measurements marketers can generate that validate the investment

Chief Marketer Listline January 30

January 31, 2012 | 

Chief Marketer and NextMark offer a selection of files new to market, including Crimson Direct College Students and Dartnell Management Masterfile.

JC Penney Opts Out of the Discounting Arms Race

January 28, 2012 |  by Brian Quinton

Depending on your viewpoint, JC Penney announced Wednesday that it is migrating down

PROMO

January 28, 2012 | 

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PROMO

January 28, 2012 | 

Coke Capitalizes on Second Screen Media, Polar Bears for Super Bowl

January 28, 2012 | 

In the continual search to find new ways to connect with digital consumers, Coca-Cola has outfitted its iconic polar bears with the same technologies that Super Bowl XLVI fans across the country will be using to view the game and socialize with friends.